Albert Lee

Albert is the Senior Director, Business Analytics for Beyondsoft. In this role, he leads the marketing analytics practice to provide clients with analytics strategy and execution for their digital platforms. This includes digital, predictive, and Big Data analytics. Albert builds and develops teams to meet clients' analytics needs from building the data foundation to driving insights. He can be reached at

In mid-November, Beyondsoft achieved the designation of Adobe Analytics Specialized Partner in the Americas at the Community level. Specialized Partners are known as the “best of the best” in the Adobe Partner ecosystem, and have proven their capabilities through rigorous certification testing. While over 400 Adobe Partners are certified at the Community level, only 17 […]

The NFL season is right around the corner, which means that the few weeks prior to the start signifies a time of hardcore analytics for the competitive fantasy football player like myself. I’ve been a frequent and competitive fantasy football player for about 15 years now and I’ve come to realize that the logic that […]