In mid-November, Beyondsoft achieved the designation of Adobe Analytics Specialized Partner in the Americas at the Community level. Specialized Partners are known as the “best of the best” in the Adobe Partner ecosystem, and have proven their capabilities through rigorous certification testing. While over 400 Adobe Partners are certified at the Community level, only 17 of them have achieved Specialized Partner status, which reflects a high degree of quality and consistency in delivering successful customer implementations.

To be granted Specialized Partner status, 12 individuals from Beyondsoft’s Marketing Analytics Team had to be certified. They include an architect, three developers, six business practitioners, and two sales specialists. Though the team works intensively with Adobe Analytics on a daily basis, the tests were challenging, designed specifically for skilled Adobe Analytics practitioners with real-world experience on the product rather than those who may just have basic familiarity.

The testing process required dedication and teamwork; instead of taking multiple training classes, the team used a self-teaching approach. The most experienced team members took the test first, one at a time. Then, after they had taken their test, each member contributed to a pool of testing information that grew over the weeks of the testing process. This method allowed later test takers to benefit from the knowledge of those who tested earlier.

With this new designation in place, the team’s exceptional ability to deliver solid Adobe Analytics solutions for customers hasn’t changed; but we’re pleased to have validated our position as one of the best in the industry at implementing, utilizing, and leveraging the application. Specifically, Beyondsoft’s Adobe Analytics service helps our customers in two ways:

  1. Enabling them to understand what data they have, what data they should have, and what data should be collected, as well as when data is collected, and how it’s organized.
  2. Giving them the skill set to tell a powerful story with their data to drive insights and shape the digital experience.

These tools support our clients in understanding how their customers are interacting with them online, which channels they prefer, which offers they respond to, and other valuable insights that drive additional marketing efforts and elevate competitive advantage.

Beyondsoft and the Marketing Analytics Team are proud of this accomplishment, and we look forward to continuing to deliver best-in-class solutions for our present and future clients.

How can Beyondsoft help you drive insights within your organization?


1Strategy, a Beyondsoft joint venture, recently announced it was selected as one of the initial consulting partners to help onboard enterprise customers, migrate applications, and integrate service with existing ITSMs and processes.


To be included, 1Strategy received service-specific training and simulated an end-to-end on-boarding engagement that would be experienced by a customer. Upon completion of on-boarding, 1Strategy was able to demonstrate its ability to migrate customer workloads using our proven ability to enable customers to launch, operate, innovate, optimize, and reduce costs on AWS.


Read the full 1Strategy blog post.


Are you looking to move to the cloud in 2017? We can help!



Have you ever wondered what your boss thinks of you? I know I have. Whether you admit it or not, we all spend time thinking about our managers. I can’t say this is a bad thing; our bosses have a huge impact on our careers and chances are you’ll advance more quickly if you establish a strong working relationship with yours.

While there’s no guarantee you will instantly click with your manager, the below guidelines may be useful if you’re looking for tips on how to get on – and stay on — your manager’s good side.

1. Value your manager’s time.

You may not be aware of everything your manager does, but I can assure you that he or she has a lot going on. As a good employee, it is your responsibility to respect your manager’s time and manage it well. Develop strong relationships with your peers and consult with them – many problems are solved without manager involvement. When you do approach your manager, make sure you are well informed and prepared for the discussion so as to not waste time. Respecting your manager’s time also means listening and being on top of current events.

2. Offer solutions vs. problems.

No matter how much work you put into your job, there will always be things to complain about, things that frustrate you, or things that lower your job performance. We love to talk about these issues with our colleagues, but venting alone never solves our problems. Try to look at issues as possible opportunities for improvement by considering specific resolutions to those issues. Whenever you approach your manager with a problem, always be prepared with an analysis and a proposed resolution. For example, if your work is badly affected by the work of another team due to poor communication, consider what could be done to improve communications, outline a specific plan, and present the solution to your manager along with the problem.

3. Go above and beyond, continuously.

OK – did you instantly think, “I’m not working more than 40 hours a week, no way!”? Going above and beyond doesn’t necessarily have to affect your work schedule. Sure, sometimes you’ll need to put in a few extra hours to meet a deadline, but going above and beyond is about the quality of the work you do and the commitment you show to your manager and team. Working better does not always equal working more. Whether it’s exceptional customer service, stepping up and helping a new team member get up to speed, or volunteering to document a new process for your team, work hard and be proud of the work that you do. This will lead to quality work that will be acknowledged and appreciated by your manager.

4. Seek growth and development.

Success cannot be defined by a single achievement; it is the process of continually improving your skills and growing as a professional. If you are looking to advance your career, or maybe change course in the work you’re doing, discuss your goals and aspirations with your manager. Part of your manager’s job is to provide mentorship and guidance and help you reach your highest potential.

5. Have a positive attitude.

Sometimes we have to do something we don’t like for the good of the team. Try to have a positive attitude when situations don’t go your way. Being a team player is a key element of being a good employee at any company.  Bring your best ‘can-do’ attitude to work and always strive to be a positive influence on your co-workers. You quickly will notice that problems are resolved much quicker with a positive mindset. Your manager will be thankful for sharing your good vibes with the team.

6. Be a visionary.

Yes, you are a great problem solver, but do you want to truly stand out? In addition to focusing on what’s broken and how to fix it (see 2.), present your manager with new ideas for your business. Understand your business, think proactively, and consider how you can build efficiency, improve processes, and expand.

7. Be accountable.

I can see all the bosses reading this and nodding their heads in approval. As simple as it might seem, there are few qualities your boss will appreciate more than accountability. If you want to be a fantastic employee keep your word, follow up on your commitments, and be accountable for your actions. Making excuses is so high school (dog ate my paper?). Become your manager’s go-to employee by being punctual, courteous, and responsive, and more responsibility will come your way.

Believe it or not, you can build a reputation as a helpful and engaged member of your team without ‘sucking up’ to your manager. Follow the above tips and always strive to add value to your team and company. It will do wonders for your professional profile.

Do you have any tips to share for becoming an invaluable team member?


ad hoc reporting

In the Business Intelligence (BI) world, there’s a great deal of focus on long-term report development without much focus on ad hoc as a unique development process. As new tools such as power BI, PowerPivot, and tabular models now allow for significantly improved self-service BI experiences, some of the need traditionally served by ad hoc reporting has become outdated. However, ad hoc analysis is still very much needed for situations such as exploring new data. Luckily, most of the principles of reporting development apply to ad hoc equally well, but there are a few differences that I find helpful to keep in mind when approaching ad hoc problems.



The NFL season is right around the corner, which means that the few weeks prior to the start signifies a time of hardcore analytics for the competitive fantasy football player like myself. I’ve been a frequent and competitive fantasy football player for about 15 years now and I’ve come to realize that the logic that most of us use to select our draft picks really mirrors how an organization should leverage data for business decisions.


As an Information Architect, I have built Conceptual and Logical Data Models (CDM and LDM, respectively) for different business applications and infrastructures for many years. On these projects, I have experienced many different kinds of data abstraction and normalization scenarios.  (more…)